Hampton Hotels asked Bonfire to bring to life its trademark personality, Hamptonality, for owners, managers and employees at its franchised hotels.

Bonfire’s strategy harnessed the power of peer-to-peer storytelling within a glossy magazine format to shine a spotlight on the behaviors and systems that elevate the guest experience and drive repeat visits.

The friendly, visually beautiful brand publication is currently being used in more than 1,800 hotels worldwide, delivering stories that connect precisely with the concerns of Hampton’s internal audiences.

Healthcare reform in the United States profoundly changed the way hospitals operate by demanding that they provide patients with far more affordable, higher-quality care.

Bonfire’s “Within Us” campaign for Sutter Health, Northern California’s largest hospital network, engaged 40,000 employees in a united effort to translate system-wide change into three simple, powerful behaviors that elevate the patient experience and streamline operations.

This comprehensive, multi-platform effort included leadership and manager symposia design, videos, posters, manager discussion tools and much more.

Starbucks’ HR team was challenged by the need to both enhance the company’s reputation as an employer of choice by introducing high-value programs, and to manage extraordinary growth in the number of Starbucks stores and employees.

Bonfire worked with Starbucks to develop a new narrative centered around a commitment to treating all employees as partners.

We then aligned HR leaders and stakeholders behind a new brand system for the HR group and its many functional teams, and developed a comprehensive, global communications strategy for the introduction of a total rewards framework and best-in-class HR services.

The ability to attract, retain and develop top talent is critical to the success of a company that’s growing as rapidly as salesforce.com.

Bonfire invited salesforce.com employees to tell a story about the diverse and global career opportunities available at the cloud computing pioneer — and the extent to which the company values expertise and experience gained while pursuing nontraditional career paths.

Having developed an innovative and fun visual framework to help employees craft and share career journey stories, Bonfire updated the content and design of more than a dozen HR tools, and orchestrated its introduction by senior leaders over Chatter.

In order to elevate its position in the hyper-competitive digital advertising space, Brand.net required a compelling value proposition and distinctive visual identity.

Bonfire distilled the company’s value proposition to its core essence—the unmatched precision of its targeting technology—and brought it to life with a new identity, messaging, website, high-impact launch video and suite of sales tools.

3VR was losing a messaging war against less sophisticated hardware competitors who were claiming technology leadership in the video management and analysis space.

Bonfire worked with 3VR’s senior leadership team to separate the company from its competition with a bold, authentic brand platform and differentiated “video intelligence platform” positioning.

We then brought the new brand to life with foundational messaging and language, a fresh new logo and visual identity, a web site, marketing materials and a stunning new trade show booth.

In the midst of significant growth, the integration of a recent acquisition, and the implementation of a market-expanding strategic plan, Peet’s Coffee & Tea was striving to retain what makes the company great while adapting to change and growing the business with integrity.

Bonfire worked with Peet’s to align employees with a clear vision and growth strategy, then unleash their individual and collective passions to drive the company forward.

At the core of the program was a beautiful new book, “Peet’s Passions,” which employees and managers use in career development discussions and the on-boarding process to guide a strategic conversation about working at the company.

In a bold quest to identify the next great innovation in healthcare, Merck invited 100,000 employees around the world to contribute and build on each other’s ideas using a sophisticated crowdsourcing platform.

Branding this extraordinary event “The Breakthrough Open,” Bonfire’s online and offline campaign — which spanned 47 countries and secured the participation of more than 7,000 employees — told a compelling story that connected personal opportunity with urgent business need.

Created by the merger of Invitrogen and Applied Biosciences, Life Technologies needed to quickly harmonize internal communication, talent acquisition and the two legacy organizations’ employer brands.

Advancing a “Life Even Better” narrative that articulated the advantages of working at Life Technologies, Bonfire built an internal brand strategy, messaging architecture, design framework and communications templates and tools for Total Life, the company’s benefits system.

The brand system included a wide variety of vehicles and tactics including recruiting booths, social media, print collateral, videos, signage and more.

Intrax, one of the world’s largest educational and cultural exchange organizations, had a vitally important role to play after the terrorist attacks of 9/11: helping to bridge the cultural divide between the United States and the Muslim world.

Bonfire worked with Intrax to brand and market the Ayusa program, which arranges for high school students from around the world to live with families in the U.S. for an academic year.

With a creative platform, “Connecting Extraordinary People,” that positioned the program as an extraordinary opportunity to broaden personal horizons, Bonfire executed a multi-dimensional campaign including mailers, posters and videos that won the hearts and minds of potential host families nationwide.

Global healthcare manufacturer Covidien was seeking a breakthrough campaign that would educate consumers about the signs and dangers of Chronic Venous Insufficiency and varicose veins – and encourage them to talk to their doctor about potential treatment options.

Bonfire partnered with Covidien to create the “Rethink Varicose Veins” campaign, which jolted audiences to question their assumptions about the seriousness of this commonplace condition.

The distinctive creative platform, messaging and visual identity were delivered through multiple channels including the Web, print advertising, trade shows, celebrity endorsements and patient materials in doctors’ offices.

With the global rollout of Colab, a state-of-the-art digital collaboration platform, GE seized the opportunity to harness the potential of 300,000 global employees working as one.

Bonfire’s launch campaign, “The Power of Open,” used clear, inspirational messaging and a beautiful multimedia campaign to connect Colab with the cultural transformation of GE and an infinitely more connected, creative and efficient way of working.

Harrah’s Entertainment, now part of Caesars Entertainment, the world’s largest gaming operator, required a fast, effective and integrated benefits campaign after it doubled in size through acquisitions.

Bonfire partnered with the company’s HR team to unify 10 brands and 38 properties and introduce a single suite of employee benefits.

The resulting bilingual, multi-media campaign employed training workshops, posters, DVDs and enrollment guides to present an integrated vision of health to 49,000 employees under the banner of “Choosing Wellness” — and secured an 83 percent program participation rate.

Oracle’s Events Marketing team has to ensure that every one of its more than 7,000 events each year makes a meaningful contribution to the company’s business performance.

Bonfire partnered with the Oracle team to build a more strategic and scalable approach to event production. A series of Bonfire workshops used strategic thinking models, communication and collaboration tools, and audience-centric design to increase the team’s capacity to develop and produce high-value sessions worldwide — including OpenWorld, the company’s flagship annual event in San Francisco.

While armed with a portfolio of transformative products and services for its government and education clients, Chevron Energy Solutions’ story was lost among its competitors.

Bonfire worked with senior leaders to craft a differentiated brand platform, “Solving for Progress,” that would resonate with the marketplace and employees, as well as an internal engagement strategy to activate the plan within the organization.

In addition to a precise brand strategy, narrative and messaging, we developed an experiential game called “The Domino Effect” to train employees, a client visioning methodology called ”The Unlock Process” that will redefine the sales approach, and a program-naming toolkit to generate on-brand client program names.

Global retailer Gap Inc. recognized that the engagement, retention and development of talent was central to its ability to remain competitive worldwide.

Inspired by our successful work with Banana Republic, Bonfire designed a new career system and a robust, modular 15-tool solution for GAP under a unifying brand architecture. The “Fashion Your Future” program met the cultural, learning and messaging requirements of 150,000 employees across the company’s six brands and has enhanced Gap Inc.’s reputation as a progressive and invested employer.