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 Building and implementing communication strategies are core components of Bonfire's work, and we offer workshops to train our clients on our audience-centric design methodology. Our workshops, created for managers, leaders and communication professionals, share the models and techniques that form the foundation of Bonfire's client engagements. WORK in our SHOP Roll-up Your Sleeves and Build an Audience-Centric Internal Communications, Employee Engagement or Internal Brand Strategy 
Let's face it, times have changed and everyone is doing more with less. There are rarely moments to get away and learn, let alone think strategically and develop future plans. With these challenges in mind, Bonfire Communications is offering a peer-centered planning and training intensive. This 2.5 day program is designed to yield you a best-in-breed communication plan developed within an environment of peer-to-peer best practice sharing, breakthrough-oriented brainstorming and Bonfire's facilitated action learning and methodology training. Leave feeling rejuvenated, smarter and armed with a plan that addresses your biggest challenges and beyond. [ TAKE-AWAYS ] Led by the Bonfire CEO and Communication Strategist, Gordon Rudow and his senior team, you will leave the session with: > A fully developed communications, brand or engagement plan for your 2010 business priorities > New capabilities in facilitating Bonfire's Audience-centric Planning and Brand Integration methodologies (along with planning guides and tools for your next big challenge!) > Deeper understanding of how you can engage your organization in creating a Great Place to Work > An expanded network of new relationships and a shared experience with peers, hand-selected from similar leading companies to leverage throughout your career No need to re-invent the wheel. Develop a clear communications, engagement or internal brand strategy that leverages some of the best thinking and experiences from a team who has delivered similar work to companies including: > Chevron > Cushman & Wakefield > Del Monte Foods > Gap Inc. > Genentech > Harrah's Entertainment > Hewlett-Packard > Land O'Lakes > Life Technologies > Liz Claiborne Inc. > McKesson > Nestle USA > Oracle > Salesforce.com > Starbucks > Sun Microsystems > SunPower > Symantec [ DATES & LOCATION ] San Francisco: 2010 (please call to request schedule: 415.597.9930 ext.14) In the heart of the SOMA district, we will be working in teams inside the Bonfire Communications office. Temporary office space will also be provided to event participants during breaks and if you would like to come early or want to stay late. Contact Bonfire or download the brochure for more information on the agenda, process and registration fees. 
CUSTOM WORKSHOPS Audience-Centric Design for Leaders Leaders are called upon to provide a grand vision for an organization. But too often, expressing a vision in broad strokes alone can create a breakdown in the details of its execution. Learning our audience-centric approach helps company leaders generate what we call empathetic muscle, developing key methods for communicating and winning buy-in from employees across the organization. Audience-Centric Design for Managers Managers face a double-edged challenge in building and executing effective communications. They must be skilled at articulating big ideas to the strategy-oriented executives above them, and at translating vision to the tactic- and action-oriented employees below. This workshop helps managers understand the unique needs and concerns of both groups and determine the appropriate methods and language for communicating successfully. Audience-Centric Design for Communication Professionals In crafting and conveying an organization's messages, communication professionals are responsible for broad content and strategy. A deeper understanding of audience tiers, from top executives to their own managers, leads to successful communications. This workshop helps communicators use the right vehicles to deliver the right messages to the right audiences, at the right time. |
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