Building and implementing communication strategies are core components of Bonfire's work, and we offer workshops to train our clients on our audience-centric design methodology. Our workshops, created for managers, leaders and communication professionals, share the models and techniques that form the foundation of Bonfire's client engagements.

Audience-Centric Design for Leaders
Leaders are called upon to provide a grand vision for an organization. But too often, expressing a vision in broad strokes alone can create a breakdown in the details of its execution. Learning our audience-centric approach helps company leaders generate what we call empathetic muscle, developing key methods for communicating and winning buy-in from employees across the organization.

Audience-Centric Design for Managers
Managers face a double-edged challenge in building and executing effective communications. They must be skilled at articulating big ideas to the strategy-oriented executives above them, and at translating vision to the tactic- and action-oriented employees below. This workshop helps managers understand the unique needs and concerns of both groups and determine the appropriate methods and language for communicating successfully.

Audience-Centric Design for Communication Professionals
In crafting and conveying an organization's messages, communication professionals are responsible for broad content and strategy. A deeper understanding of audience tiers, from top executives to their own managers, leads to successful communications. This workshop helps communicators use the right vehicles to deliver the right messages to the right audiences, at the right time.