Situation: As Oracle experienced rapid growth and new acquisitions, the Event Marketing team was chartered to double the number of events they managed. This relatively small group of producers, managers and designers needed to change the way they worked and find efficiencies at each stage of the production process to handle the enormous number of events in the pipeline.

Challenge: The team had to significantly raise its capacity to communicate and collaborate with partners and other stakeholders, both internally and externally.

Solution: Bonfire developed a series of workshops that introduced the team to strategic thinking models, communication and collaboration tools, and audience-centric design. Over the course of the two-day sessions, team members learned how to think differently while implementing new approaches and techniques for interfacing with their work, teammates, partners and vendors from around the world.

Results: Using Bonfire's models and methodologies, the Event Marketing team has risen to the challenge, and shifted from simply managing events to executing strategic design and production. The team now handles nearly 7,000 events a year worldwide, including some of the largest and most complex in the company's history.