Situation: As Oracle experienced rapid growth and new acquisitions, the Event Marketing team was chartered to double the number of events they managed. With an enormous amount of events each year in their pipeline, the relatively small group of producers, managers and designers needed to change the way they worked and find efficiencies at each stage of the event production process.

Challenge: To produce this unparalleled number of events, the team had to raise their strategic capacities in the way they communicated and collaborated with partners and stakeholders, both internally and externally.

Solution: Bonfire developed a series of workshops that introduced the team to strategic thinking models, communication and collaboration tools, and audience-centric design. Over the course of the two-day sessions, team members learned how to think differently while implementing new approaches and techniques for interfacing with their work, teammates, partners and vendors from around the world.

Results: Using Bonfire's models and methodologies, the Event Marketing team has evolved from managing events to executing strategic design and production. The team now handles nearly 7,000 events a year worldwide, including some of the largest and most complex in the company's history.