Situation: A leading international specialty retailer with six brands and more than 150,000 employees worldwide, Gap Inc. faced growing competition for both customers and employees. To meet current business challenges and future needs, the company required immediate action to engage, retain and grow their talent across the enterprise.

Challenge: Gap Inc. wanted a cross-brand career development system with simple, relevant and easy-to-use tools that would educate and inspire employees to develop a long-term career with the company. A unifying brand framework was essential for engaging the brands and appealing to their fast-moving, fashion-centric and visually oriented culture.

Solution: In partnership with Career Systems International, Bonfire customized world-class content and tools to meet the cultural, learning and messaging requirements of Gap Inc. In less than four months, Bonfire designed a new career system and developed a robust, modular 15-tool solution for leaders and employees under a unifying brand framework.

Results: Requested initially by only two departments, "Fashion Your Future" created such buzz and demand that it was quickly rolled out to departments across all six brands. Found to be highly personal, engaging and easy-to-use, the system has already helped many employees with career planning while building the company's reputation for investing in their people.