Situation: The Certification Board Perioperative Nursing, an industry leader in credentialing services and competency development and assessment tools for operating room nurses, wanted to establish a new leadership identity and reputation for competency within the broader healthcare arena.

Challenge: The group sought to re-position itself in the marketplace, expand its audience base, and build credibility throughout the health care industry. The challenge was to shift to a new external identity while increasing sales of their products and services to a new, broader target audience.

Solution: Bonfire collaborated with Leading Solutions Group on multiple initiatives, from the creation of a new name - the Competency & Credentialing Institute, or CCI - to a new brand identity, Web site, and design framework across all products and services. We also designed and facilitated a think tank event, created a grassroots network of industry champions, and developed new sales, marketing, and operational strategies.

Results: Following the re-branding, the organization saw its highest net gain of registrants in years. Today, measurements of those applying for certification have reached new levels, certification and re-certification revenues have hit record highs, and CCI has begun to speak and publish widely throughout its industry.