Joey blends 15 years of experience in marketing, design and production into a personable, hands-on style of project and team management. His passion for inspiring the best in people while completing the most challenging projects drives the ongoing exploration of new solutions and process improvements to exceed client expectations.

During a career growing and managing a wide range of advertising, design, event, sports marketing and prepress firms, Joey has transitioned entire departments from cut-and-paste art studios into cutting-edge digital design and high-end special effects powerhouses. He applies a creative approach to everything, uniquely bridging the gaps between client, designer and audience while producing everything from annual reports to 10-story-tall building wrappings. He has found that his love for teamwork, challenge and creative development has come to life in earnest at Bonfire.

After hours, Joey is a published photographer and alternative-sports writer, while the weekends bring out the professional mountain-bike racer and motocross enthusiast. For relaxation, he is taking his street motorcycle interest to the amateur road-racing level and learning the holistic benefits of Pilates.