Joey blends 20 years of creative experience in marketing, design and production into a personable, hands-on style of project and team management. His passion for inspiring the best in people, while completing the most challenging projects, drives the ongoing exploration of new solutions and process improvements to exceed client expectations.

During a career growing and managing a wide range of advertising, design, event, sports marketing and prepress firms, Joey has transitioned entire departments from traditional art studios into cutting-edge digital design and high-end special effects powerhouses. He applies a creative approach to everything, uniquely bridging the gaps between client, designer and audience while producing everything from annual reports to 10-story-tall building wrappings. His vendor relationships are unmatched and he is constantly progressing their capabilities to exceed even their own standards. Joey has found that his love for teamwork, challenge and creative development are truly limitless at Bonfire.

Formally trained in graphic communication and computer graphics, with an underlining interest in architectural and industrial design, after hours Joey is a published photographer, alternative action-sports writer and noted premium tequila aficionado. Warm weather brings out the semi-professional mountain-biker and adventure motorcycle enthusiast, while the colder winter months find him snowboarding across fresh powder as often as possible.