Bonfire CEO Gives Keynote at NOCA Conference

Gordon Rudow, CEO of Bonfire Communications, delivered the keynote address at a recent conference of the National Organization for Competency Assurance (NOCA). The event, titled "Emerging Concepts in Credentialing," was held November 18, 2006, in Orlando, Fla.

Rudow's address, "Creating Brand Differentiation and an Army of Promoters for Your Credential," described new ways for organizations to build alignment around their brand promise through their people. Combining models such as the Service Profit Chain with Bonfire's audience-centric approach, Rudow presented attendees with a variety of strategies to guide brand-building for their credentials.

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