Bonfire Founder and Chief Executive to Present Webcast on Effectively Communicating Change via Audience-Centric Communication

San Francisco—October 29, 2007—Bonfire Communications, an organizational communications agency specializing in employee engagement and strategy implementation, has announced that it will present a webcast on Effectively Communicating Change via Audience-Centric Communication with public sector training specialist Government Executives Networks.

Bonfire's chief executive, Gordon Rudow, will lead the live webcast on Thursday, January 24th from 10:30 - 12:00 p.m. PDT. The webcast will be open to individuals who register for the event.

During the presentation, Rudow will detail Bonfire's unique methodology for designing highly customized strategic communication campaigns that drive conversation and behavior change. Rudow will also share key lessons learned from Bonfire's award-winning work with global companies undergoing large-scale change. The webcast will include essential tools and tips for developing more effective and meaningful employee communications that meet the specific needs and concerns of various internal audiences. A question and answer period at the end of the webcast will allow attendees the chance to gain real-time input into their own current communication challenges.

"As communicators, we must interact with and engage our audiences effectively, whether they are employees, customers, or the marketplace - especially during times of great change." explained Rudow. "We must understand that change is an emotional process that cannot be 'sold' or 'forced' upon people. Change must be communicated to each audience member in a relevant and meaningful way, or they will not be inspired to shift their thinking and behavior and support your vision or strategy."

"I've worked with Gordon in live conference settings in the past and it's clear that his thinking is leading edge." said Gregg Mauro, Executive Director of Government Executives Network. "Gordon's firm has developed a methodology for communication planning that has the power to transform the way companies and government agencies work through change. This webcast is sure to evolve how each participant deals with, manages, and helps their employees through change."

Participants can learn more about the webcast and sign-up by visiting the Registration Page of the goven.org website.

All Government Executives Network events carry a satisfaction guarantee. If, for any reason, attendees are unsatisfied, they have the choice to attend another webcast without charge, take an On Demand webcast, or receive a full refund of the registration fee, with no questions asked. For more information, please visit the About Our Webcasts section of the goven.org website.

Those unable to participate in this live online training may purchase the webcast and replay it at their leisure. Most govern.org online events are recorded and archived shortly after they run. For a look at the selection of On Demand offerings, please visit the On Demand Training page of the goven.org website.

About Government Executives Network
Government Executives Network organizes, produces and runs online learning events for public sector executives, professionals and managers. The events deliver actionable, how-to information, best practices and practical advice from leading experts and successful public sector executives -- information that attendees are able to put into practice immediately. The trainings are interactive to allow for knowledge sharing between the presenter and attendees. In an environment of limited budgets and even more limited time, goven.org online training events provide the public sector with development opportunities to keep abreast of best practices and learn from those in the forefront of public sector performance. For more information, please visit the goven.org website.